Commerce without borders: Shopify strengthens international selling with launch of Shopify Markets Pro and Shopify Translate & AdaptSeptember 14, 2022
Building on the success of Shopify Markets, Shopify Markets Pro and Shopify Translate & Adapt help merchants rapidly expand to new markets without added complexity
- Shopify Markets democratized access to international commerce for independent merchants
- Now, using Shopify Markets Pro, Shopify’s new cross-border merchant-of-record solution, merchants can accelerate their global expansion to over 150 countries overnight without adding complexity
- Shopify Translate & Adapt quickly and accurately localizes the customer journey, key to effective international selling
Commerce is a global industry, with global opportunity. That’s why, in 2021, we launched Shopify Markets to remove the barriers to cross-border selling and empower Shopify merchants to become global by default. Since then, more than 175,000 merchants across the world have used Markets to help launch their international businesses. In the US, merchants using Shopify Markets sell into 14 other countries on average.
"Using Shopify markets has been a game changer for us. It has given us transparent, easy-to-digest data that helps inform how we are performing globally," said David Wiggins, Head of Ecommerce at Walk London. "Utilizing this data has also allowed us to make more strategic marketing decisions, such as offering an improved shipping service, more localized payment methods or introduce new languages appropriate to specific markets. This all helps fuel our growth strategy."
Now, we’re building on the success of Shopify Markets with the launch of Shopify Markets Pro and Shopify Translate & Adapt to make cross-border commerce even easier for Shopify merchants who want to accelerate their global expansion without adding complexity.
Shopify Markets Pro will help merchants go global overnight
Shopify Markets Pro is our native merchant-of-record solution powered by our partnership with Global-e that makes it simple for Shopify merchants to expand their businesses globally to 150+ countries overnight. Here’s how:
- Manages compliance on behalf of the merchant
- Tax and duty compliance are different in every market and can often change; currencies fluctuate; and merchants need to be cautious of increasing fraudulent orders. All of these obligations make entering new markets slow and expensive. By using Shopify’s native merchant-of-record solution, all of this complexity is handled for the merchant at scale.
- Accesses affordable express shipping with DHL
- Negotiating affordable international shipping rates as an individual merchant is difficult, particularly for express shipping. With Markets Pro, Shopify negotiates on their behalf, giving merchants access to preferred competitive rates so they can delight consumers with fast shipping and prepaid duties.
- Creates a seamless consumer experience
- Consumer expectations are different in every market, and we know that creating a localized, seamless customer experience is key to effective international selling. Consumers want to shop in their local currency, with their preferred payment method and without surprise duty fees on delivery.
- In fact, we have found that selling in a local currency increases GMV from international buyers by 7%*, and enabling local payment methods increases checkout rate by approximately 6%**.
- Markets Pro makes it simpler to optimize the consumer experience, building on the success of Shopify Markets to increase conversion by solving complexities like local currency, payment methods, shipping, and tax and duties at scale.
“Shopify Markets Pro has simplified and scaled our global expansion strategy without adding any of the complexity that we would typically face when selling to international consumers,” said Jake Allain, COO at State & Liberty Clothing Co. “Understanding the nuances of global markets is a daunting task, and having that managed for us by Shopify, the platform we’re already using to build our business, has allowed us to focus on designing high quality products.”
“Whether selling internationally for the first time, or scaling a nascent part of their business, merchants are faced with new and evolving complexities, like tax, duties, pricing, language and payments. With Shopify Markets Pro, and our partnership with Global-e, we’re empowering merchants to rapidly scale their international sales using a merchant-of-record solution that would typically be inaccessible to independent brands,” said Rohit Mishra, Director of Product at Shopify. “And because Markets Pro is integrated directly with the Shopify admin, it gives merchants a single, unified view of their business—no matter where they’re selling.”
Learn more about how Shopify Markets and Shopify Markets Pro can help with international expansion here.
Shopify Translate & Adapt will help merchants deliver a local, nuanced consumer experience
International commerce is all about the details. Consumers expect a localized experience. Shopify Translate & Adapt, a new app that works with Shopify Markets and Shopify Markets Pro, will help merchants quickly and accurately localize the customer journey. Here’s how:
- Translating their store into different languages with both manual and machine translations.
- Merchants can now translate their store with the click of a button using auto-translate and manually edit translations to fine tune and perfect content to reach more multilingual customers.
- Adapting custom content for each market. For example:
- Merchants can account for variations in dialects and languages, like changing “pants” to “trousers” when switching from American to British English.
- They might create various shipping terms for each market, like a minimum spend to receive free shipping.
- They could also add or remove lines from product descriptions to better reflect how individual products might be used or referenced in different countries.
- And they might adapt content in an FAQ or contact page to better route customer inquiries.
- We know that creating a seamless customer journey has real business impact: translating content increases GMV by 13%*** from buyers who see that localized content.
“Shopify Translate & Adapt has become a key component of our localization strategy,” said Gerard Justo Romero, Ecommerce Operations Specialist at Alohas. “As a global brand, it’s important that we provide a familiar shopping experience for Alohas buyers no matter where they are. Shopify’s new translation app makes that simple, and has become a vital resource in our translators' toolkit.”
“Expanding to new markets without a localized consumer experience means you’re leaving untapped potential on the table,” continued Mishra. “Shopify Translate & Adapt overhauls how Shopify merchants can build high-touch storefronts for each market, all from a single store and platform, and we think it’ll be a game changer for increasing consumer empathy and conversion.”
Cross-border commerce is complex; Shopify makes it simple
This is just the beginning: we’re continuing to make cross-border commerce not only accessible, but simple. Here’s a few of the updates merchants can expect soon:
- Available now, merchants can set shipping rates for international markets in local currencies, and more merchants can easily customize the prices of products in different markets with international pricing.
- We'll soon release the ability for merchants to customize the products they make available in each market.
- We're continuing to enhance our global postal code validation to power seamless cross-border commerce. Merchants now have postal code validation coverage in 100 new markets.
- And early next year, merchants will have the ability to customize the way they route orders to different inventory locations to optimize fulfillment across different markets.
Shopify Markets Pro is available in early access to US merchants starting today. Learn more here.
Shopify Translate & Adapt is available to all merchants globally starting today. Learn more here.
*Based on a Shopify study conducted in April 2021
**Based on a Shopify study conducted in from September 1st, 2021 to February 28, 2022 excluding Black Friday/Cyber Monday weeks (November 10 - December 08, 2021)
***Based on a Shopify study conducted from March 22, 2021 to May 7, 2021