eBay and Shopify Extend Merchant Reach with New Sales ChannelJuly 13, 2017
New Channel to Bring Added Product Choice to eBay Customers
San Jose, CA and Ottawa, Canada - July 13, 2017 - eBay Inc. (NASDAQ: EBAY) and Shopify Inc. (“Shopify”) (NYSE: SHOP, TSX: SHOP), the leading cloud-based, multichannel commerce platform, today announced that Shopify merchants will soon be able to list and sell their products on eBay directly from their Shopify account.
With the new integration, Shopify merchants will have the opportunity to surface their brand and products to a massive new audience of more than 169 million active eBay buyers. eBay shoppers will benefit from added selection and choice from potentially hundreds of thousands of Shopify merchants.
This integration will also enable Shopify merchants to immediately sync inventory information such as product title and description, item specifics, price and quantity from Shopify to eBay. Customer orders will also be imported to Shopify and allow merchants to fulfill orders from both platforms in one location, while messages from buyers on eBay will also be visible within Shopify so their sellers won't miss any important communications.
“eBay is focused on delivering the best choice and selection of inventory to buyers across the globe,” said Bob Kupbens, VP of Global Trust & Seller Experience, eBay. “This new integration with Shopify will bring even more great products to eBay buyers, while offering Shopify merchants the ability to seamlessly drive their business and brand at scale by tapping into our vibrant marketplace.”
This integration continues to make selling online easier for Shopify merchants to conveniently manage their product catalog across multiple channels like online, in-person, marketplaces, social and messaging all in one dashboard.
The eBay channel joins the fast-growing list of other Shopify sales channels, including Amazon, BuzzFeed, Facebook, Pinterest, Messenger and retail via Shopify’s Point of Sale, among others. These integrations are possible because of Shopify’s Sales Channel Platform, a collection of APIs that can be used to add commerce to any site, app, or platform. Sales channels are an important part of a Shopify merchant’s business strategy, and more than 60% of merchants sell in two or more channels.
“Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,” said Satish Kanwar, VP of Product, Shopify. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities.”
The eBay sales channel is expected to be available in Fall 2017 for Shopify merchants selling in USD in the United States. For more information visit: https://www.shopify.com/ebay
About ShopifyShopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers more than 400,000 businesses in approximately 175 countries and is trusted by brands such as Tesla, Red Bull, Nestle, GE, Kylie Cosmetics, and many more.
About eBay eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visitwww.ebayinc.com.