Expanding Shopify’s ad buying tools to help merchants sell more

Expanding Shopify’s ad buying tools to help merchants sell more

Starting today, our merchants can now reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, simply click “create campaign” inside Shopify Marketing and connect your Microsoft Advertising account directly to your store to reach over 116 million unique searchers in the U.S. each month. 

Shopify is the first commerce platform to offer this integration with Microsoft Advertising. This new feature allows you to set up, optimize, and track the results of your campaigns alongside your store management dashboard in Shopify. You also have the flexibility to set a daily budget based on seasonality and your goals. 

Creating and managing ad campaigns directly within Shopify simplifies the marketing workflow and helps you save time to focus on your business. 

We’re excited to help our merchants easily navigate one of the biggest opportunities to grow their businesses: marketing. Stay tuned for more updates to Shopify Marketing. 

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.