"I Quit." Shopify Studios Premieres First Network Production on Discovery Channel Profiling the Exciting Journeys of Everyday Entrepreneurs

New series “I Quit,” produced by Shopify Studios and premiering Tuesday, August 18, at 10pm ET/PT on Discovery, chronicles a year in the lives of business owners who gave up their 9-5 jobs to pursue their entrepreneurial dreams.

Today, we’re furthering our mission to inspire entrepreneurship through compelling content by announcing Shopify Studios’ new Discovery series “I Quit”. The series, premiering in North America August 18, will spotlight entrepreneurs with a behind-the-scenes look at the moment they decide to leave the security of their day jobs and go all in on their entrepreneurial endeavors.

The business-owners showcased in “I Quit” include: newlyweds diving full-time into their dress shirt company; a pair of dads launching an outdoor cooler business (with their families in tow); a couple taking big risks to follow their dream of owning a sports team; three best friends planning to launch a wine brand catered to Black women after seeing underrepresentation in the industry; parents looking to build a BBQ sauce empire; and the daughter of a Brazilian immigrant who leaves her Wall Street job to build a business on the beloved Brazilian truffle ‘brigaderios.’

Shopify’s very own chief operating officer, Harley Finkelstein, serves as one of three mentors who offer guidance to the new business owners along their journey. Debbie Sterling, CEO of award-winning multi-media company GoldieBlox, and Tricia Clarke-Stone, CEO of creative and tech agency WP Narrative_, join Harley in mentoring the show’s featured entrepreneurs.

“We launched Shopify Studios with a mission to highlight the ups and downs of starting a business in a way that’s honest and unfiltered, showcasing the diverse voices in entrepreneurship,” said Harley Finkelstein, Shopify COO. “‘I Quit’ exemplifies the content we’re dedicated to creating by shedding light on inspiring stories that represent the types of remarkable entrepreneurs we’ve been supporting for more than a decade. The world needs more entrepreneurs, and we hope that "I Quit" inspires more people to take that leap.”

With the cast of entrepreneurs self-documenting their trials, tribulations, and triumphs, viewers will be given a peek behind the curtain into the intense make-or-break moments and decision-making that business owners grapple with every day.

I QUIT is an original format created by Shopify Studios and Wheelhouse Entertainment’s Spoke Studios. It is produced for Discovery in the U.S. by Shopify Studios, Spoke Studios and ITV America. For Shopify Studios, Tobi Lütke and Pam Silverstein are executive producers. Brent Montgomery, Ed Simpson and Will Nothacker are the executive producers for Spoke Studios, and Karen Kunkel Young and Steve Kantor executive produce for ITV America. For Discovery, Gretchen Morning is the executive producer and Jessica Mollo and Kerresha Musgrave are associate producers.

To find out more about kick-starting your entrepreneurial dreams with Shopify, visit shopify.com/start and visit shopify.com/studios to learn more about Shopify Studios. Tune into the premiere of “I Quit” on Tuesday, August 18, at 10:00 PM ET/PT and the subsequent weeks will be premiering at 9:00 PM ET/PT on Discovery Channel.