Introducing Shopify’s first-ever brand campaign, “Let’s Make You a Business”

Introducing Shopify’s first-ever brand campaign, “Let’s Make You a Business”

We work with independent business owners every day to help turn their big ideas into thriving businesses. Today, we’re launching our first integrated brand campaign, “Let’s Make You a Business,” in North America to encourage the next wave of independent business owners by highlighting how we can help them to start, grow and manage a business.

Shopify’s “Let’s Make You a Business” campaign will run through mid-July in 12 key markets across the U.S. and Canada, and will include TV, digital video, out-of-home, radio and social advertising. The campaign also includes a unique out-of-home execution called “That Storefront” which will tap into available storefronts to inspire entrepreneurs to think big and envision their business ideas coming to life. The campaign creative was developed jointly by our brand team and agency R/GA, with videos directed by Traktor.

This marks the debut of our first brand campaign, with more creative activations to come throughout 2019.

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.