Shopify Announces $15 Million Series B Funding

OTTAWA, ONTARIO — Oct. 17, 2011— Shopify, a leading ecommerce platform used to create and power online stores, today announced that it closed a $15 million Series B growth investment from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and Georgian Partners. This new investment adds to the $7 million of Series A funding received last year, providing a sizable balance to fund continued growth.

Tobias Lütke, Shopify’s CEO and co-founder, launched the company in 2006 after he discovered how difficult it was to create a professional online store. Today, over 20,000 active online stores in 80 countries are powered by Shopify. Individuals, entrepreneurs, and businesses use Shopify to setup and power their online stores. Shopify’s product is known for its focus on ease of use, beautiful store designs, and scalability.

“The overwhelming majority of businesses are not yet selling online because the tools available have historically been complex and expensive,” said Bessemer Venture Partners’ Trevor Oelschig. “Shopify is working to change this by building beautiful products that are easy for businesses to use. Shopify’s rapid growth and customer success speaks to the power of Shopify’s platform and we are excited to be involved as they continue to expand.”

“This large investment will allow us to aggressively expand operations with a focus on three areas of growth. First, we’re looking to continue hiring the best developers and designers in the world. Second, we would like to open the door to strategic partnerships and acquisitions. Lastly, we will provide seed funding to developers looking to build apps that integrate with the Shopify platform,” said Lütke.

With the announcement of the funding also comes the official launch of “The Shopify Fund.” This $1 million dollar fund will be used to encourage and finance developers to create ecommerce add-ons that plug into the Shopify platform. Nearly one hundred such Apps have already been created by individuals, startups, and established businesses like QuickBooks, MailChimp, Hubspot, and Olark. More information on The Shopify Fund can be found at

Shopify’s merchants span from budding entrepreneurs to major brands like Angry Birds, General Electric, Tata, Tesla Motors, Amnesty International, DODOcase, CrossFit, Evisu, LMFAO, Beastie Boys, and The Foo Fighters. “We looked at a number of different ecommerce options, but Shopify made the most sense,” said Niklas Kari, Angry Birds’ Head of Retail, “We had strong recommendations from other partners, and setting up the store was easy.” Rovio recently announced they have sold over 2 million Angry Birds plush toys.

To learn more about Shopify, please visit, and to join Shopify’s growing team, check out

Bessemer Venture Partners is a global venture capital firm with offices in Silicon Valley,  Cambridge,Mass., New York, Mumbai and Herzliya, Israel. One of the longest standing venture capital practices in the United States, BVP has partnered as an active, hands-on investor in Ciena, LinkedIn, Celtel, Blue Nile, Skype, Staples and Yelp. More than 100 BVP-funded companies have gone public on exchanges in Canada, India, the U.K. and the United States.

BVP has participated in each successive wave of innovation in retail since the mid-1980s, beginning with investments in big box retailers including Staples and The Sports Authority and continuing into leading Internet retailers like Blue Nile and Quidsi, which operates and BVP continues to invest in category-leading companies that play into the growth of e-commerce, including DeliveryAgent, OneStop Internet, KupiVIP, Criteo and Convertro. For more information, please visit

Bessemer Venture Partners Contact:
​Ashley Gagnier
[email protected] | 914-833-5357

Based in New York City, FirstMark Capital is an early stage venture capital firm investing in visionary entrepreneurs who are creating new markets with innovative technology solutions or fundamentally changing existing markets by applying a fresh approach or new business model. FirstMark partners early in a company’s lifecycle, offering deep industry insight, a broad network of relationships and the operational expertise to build lasting businesses. Select historical investments include Riot Games (Acquired by Tencent Holdings); Duck Creek Technologies (Acquired by Accenture); Netgear (NASDAQ: NTGR); Boomi (Acquired by Dell); StubHub (Acquired by eBay); Netegrity (Acquired by CA); OutlookSoft (Acquired by SAP); and Navic Networks (Acquired by Microsoft). Current investments include: SecondMarket, Knewton, Pinterest, Shopify and Lumos Labs. For more information, visit

FirstMark Capital Contact:
​Danielle Hootnick
[email protected] | 212-792-2200

Felicis Ventures provides early stage funding to exceptional entrepreneurs  worldwide. Felicis Ventures’ portfolio encompasses over 60 companies including Clearslide, Rovio, Shopify, Wildfire and Practice Fusion. In the last four years, 20
​Felicis backed companies have been acquired by firms such as Google, Twitter, Groupon, Microsoft, AT&T, Disney, Ebay, Chegg and Intuit. Founded in 2005, Felicis isheadquartered in Palo Alto, CA. For more information, visit

Felicis Ventures contact:
​Sylvie Tongco, Atomic PR for Felicis Ventures
[email protected] | 415-593-1400

Georgian Partners is as growth equity firm investing in expansion stage enterprise software, and information aggregation companies. Georgian Partners was founded by successful entrepreneurs and technology executives, and is backed by a team with deep operational experience. Georgian Partners is based in Toronto, Canada. For more information, please visit

Georgian Partners contact:
​Justin LaFayette
[email protected]| 416-571-7317

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.