Shopify Announces Record Global Black Friday Sales of $2.4 Billion

Shopify Announces Record Global Black Friday Sales of $2.4 Billion

We’re excited to share our record-setting Black Friday sales of $2.4 billion* from the independent and direct-to-consumer brands on the platform worldwide. On November 27, from the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify-powered businesses saw a 75% increase in sales from Black Friday in 2019, and by 8:00am EST, before most North Americans had breakfast, merchants on Shopify collectively had crossed $1 billion in sales.  

2020 Black Friday Global Highlights** 

  • $2.4 billion in Black Friday sales globally, a 75% growth in sales from last year*
  • New York, London, Los Angeles were the top-selling cities worldwide on Black Friday, with top-selling countries including US, UK and Canada
  • Mobile sales on Black Friday were 67% compared to 33% of sales made on desktop. In 2019, 69% of Black Friday sales were made on mobile and 31% on desktop
  • Top product categories globally during Black Friday were apparel and accessories with health and beauty and home and garden following
  • Average Black Friday cart price globally was $90.70, an increase of 11% from last year
  • 14% cross-border orders placed on the platform on Black Friday
  • 20,000+ tonnes of carbon emissions offset from the delivery of every order placed on Shopify’s platform on Black Friday

 

For a dynamic, real-time view of Black Friday/Cyber Monday commerce from Shopify’s more than one million independent businesses worldwide, visit datastories.shopify.com 

 

*Shopify’s 2020 Black Friday data is based on sales by its more than one million businesses in approximately 175 countries around the world from November 26th 11:00:00 UTC to November 28th 8:00:00 UTC.

**Shopify’s 2020 Black Friday data is based on sales by its more than one million businesses in approximately 175 countries around the world from November 27th 00:00 UTC to November 27th 24:00. 

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. All financial figures are in USD.

 

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.