Shopify Enables Frictionless Checkout with Google PayMarch 19, 2018
First commerce platform to offer Google Pay to its merchants reducing friction at checkout for hundreds of millions of customers globally
Ottawa, Canada - March 19, 2018 - Shopify Inc. (NYSE:SHOP) (TSX:SHOP), the leading multi-channel commerce platform, today launches its integration with Google Pay on Shopify stores allowing hundreds of millions of shoppers to experience an accelerated checkout. With Google Pay, shoppers will experience a fast checkout involving fewer steps and a mobile-first design. Shopify is the first commerce platform enabling Google Pay for its users.
Today over 70% of the traffic to online stores that use Shopify comes from mobile devices, a number that continues to rise. This is why improving the checkout process on mobile is critical for supporting online retailers in their journey to grow and reach more customers. To improve checkout conversion rates, Shopify merchants can now enable Google Pay with a single click in their store settings and unlock an accelerated checkout experience for their customers. With fewer clicks and a mobile-first design, Google Pay enables any Android user who has previously stored their credit or debit card information on Chrome to checkout via a "Google Pay" button.
“The checkout process can often make or break the completion of a purchase. When shoppers encounter a lot of friction on a mobile device, they’re more likely to abandon their carts,” said Mohammad Hashemi, General Manager of Financial Services at Shopify. “Shopify is always looking for ways to arm our merchants with tools to provide the best customers experiences, and by enabling Google Pay across our entire platform, we are helping our merchants tackle one of the toughest challenges in the industry - cart abandonment. With Google Pay, customers globally will experience a frictionless checkout process on Shopify stores, generating more sales for our merchants.”
“Google Pay is designed to provide the kind of seamless shopping experience consumers expect, no matter where they are, and on whichever device they choose to shop,” says Pali Bhat, VP of Payments Product Management, Google. “By integrating with Google Pay, Shopify is making it even easier for merchants to deliver fast and simple checkout.”
Shopify is always looking for ways to set our merchants up for success - one of which is enabling a frictionless checkout experience for their customers. Working with industry-leading technology companies like Google, Shopify will continue to innovate in the payments space, in order to help generate higher conversion rates, resulting in more sales for our merchants.
Google Pay is available to all Shopify merchants using Shopify Payments. To learn more about Google Pay, please visit: https://www.shopify.ca/google-pay
Shopify is the leading cloud-based, multi-channel commerce platform. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 600,000 businesses in approximately 175 countries and is trusted by brands such as Red Bull, Nestle, Rebecca Minkoff, Kylie Cosmetics, and many more.