We first launched the Shopify App Store in 2009, and since then the thousands of apps built by our community of developers soon became a key part of our merchants’ success. Eighty-five percent of merchants say they now rely on apps to run their businesses. We know that apps will continue to be important tools to help our merchants with tasks like marketing, customer support, accounting and more.

Today the Shopify App Store is going through a complete evolution and launching with an improved user experience, clearer listings, and a re-engineered search and recommendations engine. These features all work together to show merchants the right app at the right time for their business. 

Improved Browsing Experience The Shopify App Store has been completely redesigned to make it easier to search and find exactly what our merchants are looking for. Categories and Collections have been refined to focus more clearly on merchant problems. We’ve shifted from broad categories like “marketing” to specific use-cases like “contesting” and “marketing analytics”. These changes make it easier to find the exact right app at the right time, because they match the terms merchants are already using.

Clearer Listings App listings are now clearer than ever, with key benefits, support contact information, reviews and pricing detailed in a consistent and transparent format for faster decision making, especially when comparing app choices side by side.

More Relevant Search Results Searches in the Shopify App Store are now more relevant than ever. With the new listing format and foundational algorithm changes, the search engine has been fine-tuned to help match merchants with the apps they are looking for.   

Personalized Recommendations Best of all, we have rebuilt our recommendations system to be more personalized to each merchant and their business. The Shopify App Store is growing into a personal consultant that can suggest apps to take our merchants’ businesses to the next level. Our personalization algorithm takes what we know about each merchant and offers suggestions that will help them succeed.

Personalized recommendations will find relevant apps based on a variety of factors, including the store’s industry, location, or length of time on Shopify and will become smarter the more a merchant uses the App Store. With thousands of apps in the App Store, the personalized recommendations will help save our merchants time and effort.

The new Shopify App Store is now live and available to every Shopify merchant. Visit today to experience what’s new.

Interested in building an app for Shopify? Learn how.