Shopify launches new email product globally, making it easier to reach customers during COVID-19

Shopify launches new email product globally, making it easier to reach customers during COVID-19

Last year we previewed Shopify Email, a new marketing tool to help merchants stand out and build meaningful customer relationships. Today, Shopify Email is available to all our merchants around the world. To further support businesses during this difficult time, Shopify Email will be free until October 1, 2020. Afterwards, the first 2,500 emails sent per month will continue to be free and merchants will pay $1 USD for every 1,000 emails they send. 

“COVID-19 has forced many retailers to re-think their marketing strategies and get creative with how to reach their customers. We want to do everything we can to help these businesses thrive. As consumers spend more time online than ever before, email marketing becomes critical in preserving and building customer relationships,” said Satish Kanwar, VP of Product, Shopify. 

Shopify Email is email designed for commerce. Merchants can send branded emails in just a few clicks - directly from Shopify Marketing in the admin. Ready-made templates automatically pull logos, products, images, descriptions, prices, and more from their stores. Merchants can easily communicate new store updates, delivery or pickup options, and special promotions, as well as track their results in an analytics dashboard. Our goal is to make email marketing easy and accessible to businesses who are new to digital marketing.

“When I founded Bull and Cleaver with my son, our main goal was to ensure that love, family and tradition was at the heart of our product. These values are more important now than ever and we wanted to communicate them to our customers especially as they hunker down at home. We also wanted to let them know we were there for them, still fulfilling orders and delivering safely to their door. I used one of the suggested templates straight out of our Shopify store, changed some of the wording and the products I wanted to promote, and it was ready to go. No downloading and exporting databases, and the product links and buy buttons were already there. We had one of our best sales weeks ever!” said Teresa Patricio, Co-founder and Marketing Manager, Bull and Cleaver.

Shopify Email will roll out globally in over 20 languages, including English, French, German, Spanish, Portugese and Chinese. Learn how to get started with Shopify Email here and our ongoing efforts to support merchants here

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.